Turning Four Pages Into One Checkout
About the project
I turned a fragmented four-page purchase journey into one progressive checkout. Using funnel data and customer research, I reused known customer and vehicle data, kept editing in place, and brought review and payment into the same flow.
Highlights
- 4 → 1
- Four pages consolidated into one flow
- Higher completion
- Improved after launch
- Pattern adopted
- The progressive interaction became part of the design system
Some details, screens and performance figures have been adapted or withheld due to NDA restrictions.