Rebuilding the Warranty Extension Journey
About the project
I led the redesign of the warranty extension experience as part of a full product migration, rebuilding the journey from discovery to purchase and post-purchase reminders. We replaced a static webpage with a personalised service built around each vehicle, improved how and when customers were reminded to act, and made longer coverage options easier to understand and compare. The result was lower drop-off, stronger sales performance and a clear shift toward longer warranty contracts.
Highlights
- Full journey redesign
- From static page to personalised service
- ≈ 4 months early
- Sales target reached ahead of deadline
- Longer contracts
- More customers chose longer coverage periods
Some names, visuals and business details have been adapted due to NDA restrictions.